As digital marketing professionals this is one of the most biggest unsolved mysteries of digital advertising.
The clicks I buy don't result into visitor on the Analytic side... I am sure you would have thought of this as well even if you have run a small insignificant campaign on the Internet.
Some of the most common answers are like this.
Tools are packed & ready... let us see what searching for this yield on the all seeing eye. "GOOGLE".
and the lightning strikes.
Read this.
http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=63917
I am not surprised by some of the answers on this. But even after doing all this I have seen advertisers cribbing about the discrepancy of up to 50%.
So my mystery study went on to see what other people think about this.
This is what i found out.
Article one .
http://www.receptional.com/blogs/advertising/click-vs-visits-why-discrepancy
Article two.
An old one this only says that the problem has been in existence for a long time.
http://groups.google.com/a/googleproductforums.com/forum/#!category-topic/adwords/campaign-management/x7UlTKT4tcA
As back as 2007 people were discussing this.
http://www.webmasterworld.com/google_adwords/3397109.htm
On SEOMOZ a recent discussion.
http://www.seomoz.org/q/google-adwords-clicks-v-s-google-analytics-visits
One more on seomoz.
http://www.seomoz.org/q/can-anyone-explain-why-there-is-a-disparity-in-paid-search-clicks-vs-visits-in-google-analytics-and-other-analytic-platforms
Still no answers.... the mystery deepens... why and why on earth can technology not solve this.
I saw people saying things like.
So here is my take on the age old mystery. Do test out and share results. I have done the same for a few campaigns that we mange and the results are quite promising
The clicks I buy don't result into visitor on the Analytic side... I am sure you would have thought of this as well even if you have run a small insignificant campaign on the Internet.
Some of the most common answers are like this.
- Its your analytic tool that is under reporting
- Are you tracking the visitors using unique parameters.
- I dont think you are using a paid tool, the free tool is not very efficient / sufficient.
- This is a common problem !!
- I think you need to check the code, talk to your tech team
- you should use analytic only as a indicator and not precise.
Tools are packed & ready... let us see what searching for this yield on the all seeing eye. "GOOGLE".
and the lightning strikes.
Read this.
http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=63917
I am not surprised by some of the answers on this. But even after doing all this I have seen advertisers cribbing about the discrepancy of up to 50%.
So my mystery study went on to see what other people think about this.
This is what i found out.
Article one .
http://www.receptional.com/blogs/advertising/click-vs-visits-why-discrepancy
Article two.
An old one this only says that the problem has been in existence for a long time.
http://groups.google.com/a/googleproductforums.com/forum/#!category-topic/adwords/campaign-management/x7UlTKT4tcA
As back as 2007 people were discussing this.
http://www.webmasterworld.com/google_adwords/3397109.htm
On SEOMOZ a recent discussion.
http://www.seomoz.org/q/google-adwords-clicks-v-s-google-analytics-visits
One more on seomoz.
http://www.seomoz.org/q/can-anyone-explain-why-there-is-a-disparity-in-paid-search-clicks-vs-visits-in-google-analytics-and-other-analytic-platforms
Still no answers.... the mystery deepens... why and why on earth can technology not solve this.
I saw people saying things like.
- I dont Know
- Its a common problem
- Maybe this, maybe that....
So here is my take on the age old mystery. Do test out and share results. I have done the same for a few campaigns that we mange and the results are quite promising
- Get your analytic code way up on the html execution order. First line after body tag.<this will eliminate the question of people navigating to other pages before the complete page loads>
- Get IP address along with date time stamp of each visit on your site. < This will eliminate the issue of multiple clicks per user in a short span of time>
- Remove All third party scripts from the initial page load. I don't know if you have noticed on your status bar , if you are using third party ad-servers the amount of time that take to load the banner or some ad unit.<This will eliminate the load time issue>
- See that all third party scripts are loaded after real content of the page along with the navigation has loaded.By then your analytics scripts should also have fired.
- Facebook connect, some times can take a lot of time to load
- twiter feeds and other RSS feeds can also take some time to load
- Active API's with third party servers can take time to load
- Load adserving tools after the page is loaded.
- Always get your server-logs out from the cold storage of the server and run them thru some log report management tool . <Not sure if shared hosting website provide this, but asking wont kill you.>
1 comment:
Excellent article.
Please share differences between the
Unique visitors and New visitors.
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